Pulmuone 'Bandeuthan Sik' Health Food, Sales Up 43.5% YoY
Three Types Including Samgyetang, Chueotang, and Galbitang Drive Growth
Expansion of Supply Volume in Summer Season
Pulmuone Foods announced on the 11th that sales of health food products under its home meal replacement (HMR) brand 'Bandeuthan Sik' increased by 43.5% in the first half of this year compared to the same period last year.
Bandeuthan Sik, which was first launched in October 2021, has surpassed a cumulative sales volume of 3 million units to date. The growth of Bandeuthan Sik is driven by three health food products: 'Sansam Baeyanggeun Samgyetang,' 'Siraegi Chueotang,' and 'Nutritional Galbitang.' Among these, Sansam Baeyanggeun Samgyetang saw a 200% increase in sales in May compared to the same period last year.
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With this summer expected to bring unprecedented heatwaves, the demand for convenient health foods is likely to increase as more consumers feel the burden of dining out. Pulmuone plans to expand the supply of Bandeuthan Sik's health food line for the summer season by about 300% and will conduct Samgyetang-focused promotions during the hottest days of July and August. Additionally, new products such as Oxtail Soup and Ox Knee Soup will be launched by next month.
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