CU Launches Korea's First Full-Open Tap Highball

Expanding the Market from Peong Beer to Highball

Convenience store CU announced on the 11th that it will introduce the country's first full-open tab highball with a can lid that opens completely.

Convenience store CU is launching the country's first full-open tap highball, following the so-called grenade beer, Pong beer.
[Photo by BGF Retail]

The full-open tab highball is a one-shot one-cup highball (500ml). It has a lemon scent and 9% alcohol content, with the entire lid opening so ice can be added directly before drinking.

CU plans to further expand its highball lineup in the future. CU's highball sales growth rate last month increased by 167.5% compared to the initial launch period.

At the end of this month, CU will also release the second full-open tab beer product, 'One Shot One Cup Pale Ale.' Previously, CU introduced the 'Sudden Attack Punk Cream Ale' last month.

A BGF Retail official said, "We will continue to develop differentiated products."

This content was produced with the assistance of AI translation services.