Gwangjin-gu, 'Live Commerce' Training for Online Sales

Opening of ‘Live Commerce’ Lectures Selling through Real-Time Broadcasts Targeting Local Small Business Owners

From Concept to Practice... Former Show Host Shares Key Secrets to Captivate Consumers

Held Every Monday for a Total of 5 Sessions, August 7th Focuses on ‘Smart Store’

Gwangjin-gu (Mayor Kim Kyung-ho) is operating a practical class on ‘Live Commerce’ to revitalize online distribution for local small business owners.

‘Live Commerce’ is an online shopping service where sellers communicate interactively with consumers through real-time internet broadcasts to sell products. It has become a main distribution channel, gaining popularity especially among the mobile-savvy younger generation aged 20 to 40.

Accordingly, the district planned online marketing education to strengthen the competitiveness of small-scale merchants. This practical support measure aims to help them pioneer new sales channels in line with rapidly changing consumer behaviors.

The curriculum covers a wide range from basic concepts to hands-on practice. It is well structured to include understanding the online market, selling points for each product, and secrets to attract consumer attention.

Additionally, abundant practice opportunities are provided. Professional instructors, including former show hosts, assist with speaking exercises such as voice training and help improve through rehearsals.

Moreover, participants can learn the entire process from using broadcasting equipment (camera, smartphone, microphone, lighting) to video editing and streaming.

The lectures will be held five times in total from July 10 to August 14. Participants were recruited on a first-come, first-served basis in June, with 10 small business owners registered in the district attending each session.

One participant said, “Although I knew online sales were important, I felt lost because I didn’t know how to do it. Getting detailed guidance and practical experience has greatly boosted my confidence.”

Mayor Kim Kyung-ho stated, “We initiated this online marketing education to help small business owners struggling with management to enhance their competitiveness. We hope this training will assist in pioneering online sales channels and increasing revenue.”

Furthermore, on August 7, a ‘Smart Store One-Day Class’ will be held at the district office’s comprehensive situation room. It plans to provide key strategies to increase sales rates step-by-step, from opening a Smart Store to planning, advertising, selling, and shipping.

This content was produced with the assistance of AI translation services.