Gangjin-gun Operates Youth College... Training Digital Marketing Experts

Young Successors Expand Agricultural Product Sales Competitiveness Through Live Commerce

Gangjin County, Jeollanam-do (Governor Kang Jin-won) announced on the 10th that the '2023 Gangjin County Youth University' opened on the 7th.

The Gangjin County Youth University, operated for the first time this year, is a 'Digital Marketing Expert' course designed to help young people sell products such as agricultural products, livestock products, and flowers they produce themselves through live commerce, with 17 youths attending.

The Digital Marketing Expert Course for Youth at Gangjin County is currently underway.
[Photo by Gangjin County]

The opening ceremony was themed 'Orientation and Understanding Live Commerce,' and included practical content to provide marketing support to young farmers, such as customer-engaging phrases, strategic sales by product type (food, own products), planning storyboards, checking broadcasting equipment, rehearsals, and actual live broadcasts.

Governor Kang Jin-won expressed his gratitude for the passion of local youths who succeeded family businesses with the determination that "the youth must return for our county to escape the population extinction crisis," and stated, "I hope this education will be a groundbreaking opportunity for young people to increase their income by selling agricultural products they produce themselves in various ways."

This training will be held a total of eight times every Friday until September 1, and off-site field learning will also be conducted.

Gangjin = Honam Reporting Headquarters, Reporter Kim Yong-su just8440@asiae.co.kr

This content was produced with the assistance of AI translation services.