Hyundai Department Store Opens Korea's First Disney Store at Pangyo Branch

Opening of 1st Store with 264㎡ on the 11th
Introducing Over 300 Official Disney Store Products
3 More Stores to Open This Year Including The Hyundai Seoul

Hyundai Department Store is opening the first domestic store of the 'Disney Store,' the official retail store of the world's largest entertainment company, The Walt Disney Company. Previously, Hyundai Department Store signed a contract with The Walt Disney Company Korea for the domestic operation rights of the Disney Store.

Hyundai Department Store announced on the 10th that it will open the first official Disney Store, covering 264㎡ (approximately 80 pyeong), on the 5th floor of the Pangyo branch on the 11th in collaboration with The Walt Disney Company Korea.

Disney's iconic character
[Photo by Hyundai Department Store].

The newly opened first store is designed as a space where all age groups can experience the Disney brand, featuring a variety of products including toys, lifestyle goods, and collectibles from Disney, Pixar, Marvel, Star Wars, and more.

Hyundai Department Store will showcase over 300 official Disney Store products that have never been distributed domestically before. Products featuring Disney's iconic character 'Mickey Mouse,' the 'Disney Princess' characters such as 'Snow White' and 'Cinderella,' and characters from Disney·Pixar's animation 'Toy Story' will be available for sale. Hyundai Department Store plans to expand its product lineup by simultaneously launching new products with overseas Disney Stores in the future.

An experiential space where customers can enjoy Disney brands and franchises will also be created inside the store. Five photo zones designed with Disney characters such as Cinderella, Beauty and the Beast, and Winnie the Pooh will be set up throughout the store.

Hyundai Department Store will offer benefits for Disney Store customers through the Hyundai Department Store Group's integrated membership program 'h.Point.' Customers who make purchases will receive double h.Point rewards, discount coupons for use at the time of purchase, and participate in prize events.

Hyundai Department Store plans to open three additional stores within this year at The Hyundai Seoul, Cheonho branch, and Hyundai Premium Outlet Gimpo branch, expanding to a total of 10 stores by next year. Experiential spaces designed with Disney characters and Korea-customized artwork will continue to be introduced at newly opened stores.

Sara Grewal, Vice President (VP) of Retail for The Walt Disney Company Asia Pacific, said, "We are delighted to provide an amazing experience to Disney fans in Korea through our collaboration with Hyundai Department Store."

Kim Jeong-hee, Executive Director of Lifestyle Business Division at Hyundai Department Store, stated, "By acquiring the operation rights of Disney's retail brand, Disney Store, for the first time in Korea, we expect to gain a competitive edge in the differentiated competition within the domestic distribution industry. Hyundai Department Store plans to continuously introduce various products and consumer experiences through collaboration with The Walt Disney Company Korea."

This content was produced with the assistance of AI translation services.