"Feast of Over 130 Flavors"... Opening of '2023 Kurly Food Festa'

Held for 3 days from the 6th to the 9th at DDP Art Hall
85 leading partner companies and 130 F&B brands participating
CEO Kim Seul-ah: "We will create a happy distribution ecosystem"

Kurly announced on the 6th that the '2023 Kurly Food Festa,' where over 130 F&B (food and beverage) partner companies gather to meet customers, has officially opened.

This event is Kurly's first large-scale offline event since its launch 8 years ago, planned to strengthen communication with key partners who have grown alongside Kurly and its customers. A total of 85 representative partner companies and over 130 F&B brands, which have received special love from customers ranging from desserts, ready meals, fresh foods, to soups and side dishes, were exhibited at Dongdaemun Design Plaza (DDP) Art Hall 1 and 2 in Dongdaemun-gu, Seoul.

2023 Kurly Food Festa Opening Scene
[Photo by Kurly]

The event booths were decorated with various designs to well express each brand's personality. Photo zones and event zones set up throughout the venue also attracted visitors' interest. Kurly expects about 15,000 people to visit the event during the period, which runs until the 9th.

At the 'Kurly Brand Zone' in Art Hall 2, brands that can only be found at Kurly, such as coffee, pasta, apples, and cheese, were exhibited. Here, Kurly revealed behind-the-scenes stories of key products that have changed Korea's food culture trends, inspired by the logistics center, one of the core driving forces behind Kurly's growth.

Kim Seul-ah, CEO of Kurly, is giving a presentation on the theme of "Implementing a Sustainable Distribution Ecosystem" at a small conference held during the 2023 Kurly Food Festa.
[Photo by Kurly]

A small-scale conference themed 'The Future of Food Business' was also held. On the first day, Kurly CEO Kim Seul-ah gave a presentation on the topic of 'Realizing a Sustainable Distribution Ecosystem.' CEO Kim said, "So far, Kurly has achieved great innovation through a direct purchase structure, securing product diversity, obsession with customer feedback, logistics innovation, and eco-friendly packaging." She added, "We will continue to strive to meet diverse customer needs based on technology and data and contribute to creating a distribution ecosystem where producers and industry workers are all happy." On the second day, Professor Moon Jeong-hoon of Seoul National University's Food Business Lab will give a presentation on topics such as diversification of preferences and expansion of the frozen ready meal market.

This content was produced with the assistance of AI translation services.