Maeil Dairies renews 'Amazing Oat'... "Increased oat content"

Improved Ingredients with Design Change and Increased Oat Content
Large-Scale Event for 2 Weeks to Celebrate Brand Renewal

Maeil Dairies announced on the 5th that its vegan oat beverage, Amazing Oat, has undergone a brand renewal. This renewal includes not only changes to the brand logo and product packaging design but also an increase in the oat content to enhance the nutty flavor, as well as a higher amount of beta-glucan, which is known to be abundant in oats.

The new brand logo of Amazing Oat uses oat beige, the natural color of Finnish oats, and vivid green, symbolizing plant-based foods and eco-friendliness. The logo’s visibility has been enhanced to expand the product not only in the domestic market but also overseas.

The product’s ingredients have also been improved. The oat content in the 190mL Unsweetened and Original versions has been increased from 11.3% to 12.6%, the highest oat content in Korea. Additionally, the 190mL Unsweetened and Original products contain 700mg of beta-glucan, while the 950mL Barista product contains 3000mg of beta-glucan.

To celebrate the brand renewal, Maeil Dairies is holding an event for two weeks starting today, where everyone who purchases Amazing Oat at the Maeil Dairies brand store will receive an Amazing Oat Barista as a gift. Detailed information about the event can be found at the Maeil Dairies brand store.

Amazing Oat is available in three types: 190mL Unsweetened, Original, and 950mL large-capacity Barista. Thanks to Maeil Dairies’ unique production process, the product has a low particle size, resulting in a smooth and clean taste. All three types are 100% plant-based beverages certified vegan by the Korea Vegan Certification Institute, making them suitable for consumers who prioritize environmental and value-based consumption and want to maintain a healthy diet.

A Maeil Dairies representative said, “Oats are well known as an environmentally friendly grain because they require less water and land during cultivation,” adding, “Through the renewed Amazing Oat, we will promote the diverse appeal of oats and continuously expand the product line to broaden consumer choices.”

This content was produced with the assistance of AI translation services.