Confirmed the Potential of 'Jinju K-Entrepreneurship' as a New Era Spirit

Mayor Jo Gyu-il's Keynote Speech on UN Micro, Small and Medium Enterprises Day

Captivating Global Attention, Spreading K-Entrepreneurship Spirit

The Jinju K-Entrepreneurship Global Delegation, led by Cho Gyu-il, Mayor of Jinju, Gyeongnam Province, confirmed the potential of Jinju K-Entrepreneurship as a new spirit of the times through their U.S. schedule from June 26 to 30.

The Jinju global delegation actively promoted Jinju K-Entrepreneurship to over 2,000 people through events such as the 'UN MSME Day' in New York, a special lecture at George Washington University in Washington D.C., and meetings with businesspeople.

Jinju City stated that many attendees, including members of the International Council for Small Business (ICSB) and officials from George Washington University, showed deep interest in the human-centered K-Entrepreneurship as a new K-content representing South Korea with abundant potential.

Group photo of Jo Gyu-il, Mayor of Jinju, Gyeongnam, participating in the UN Small and Medium-sized Enterprises Day.

The greatest achievement of this global delegation was the recognition of 'Jinju K-Entrepreneurship' as a new spirit of the times that will lead a paradigm shift in corporate management.

On June 27, at the UN Headquarters in New York, Mayor Cho delivered a keynote speech titled 'Jinju, the Capital of Korean Entrepreneurship.'

The 'UN MSME Day' event was attended by over 130 people, including Mayor Cho, Ayman Tarabishy, President of the ICSB, Winslow Sargeant, former Small Business Administrator under the Obama administration, Gerd M?ller, Director-General of the UN Industrial Development Organization, and Franziska Giffey, former Mayor of Berlin.

About 1,500 others, including Lachezara Stoeva, Chair of the UN Economic and Social Council, who could not attend in person, participated via Zoom video.

Mayor Cho began his keynote speech by introducing Jinju’s culture, tradition, and history to help understand K-Entrepreneurship. The content on the entrepreneurial spirit passed down from Nammyung Jo Sik’s Confucian philosophy and founders from Jisumyeon attracted much attention from attendees.

He emphasized Jinju K-Entrepreneurship as a new spirit of the times that will bring change to the existing corporate management paradigm in modern society, which faces various crises and challenges.

It is very rare for a local government head to be invited as a speaker at the UN MSME Day event. This reflects ICSB’s deep interest in 'Jinju K-Entrepreneurship,' the corporate value pursued by global founders from Jinju such as Samsung, LG, and GS, who have been key contributors to South Korea’s economic growth.

With the successful conclusion of the UN MSME Day event, expectations are rising for the 'K-Entrepreneurship Jinju International Forum' to be held in Jinju from July 9 to 11.

The K-Entrepreneurship Jinju International Forum will be held over three days from July 9 to 11 at various locations in Jinju, including the Jinju K-Entrepreneurship Center, the Traditional Arts Hall, and the Asia Lakeside Hotel. The event is co-hosted by Jinju City and ICSB, with about 500 participants including ICSB members, university students from various countries, and domestic businesspeople.

The Jinju global delegation also actively promoted K-Entrepreneurship in Washington D.C., the political center of the U.S.

On June 28, Mayor Cho gave a special lecture at George Washington University titled 'Jinju, the Capital of Korean Entrepreneurship.'

The lecture was attended by about 40 people, including Andres Hayes, Chairman of the International Trade and Development Advisory Group, Emma Keserich, Group Operations Manager of the same advisory group, Larry Yoo, Professor of Business Administration at George Washington University, and students.

On the same day, the delegation held a meeting with executives of the Washington D.C. Chamber of Commerce. Attendees included Andres Hayes, Professor Sherbat Tosun of George Washington University, Washington D.C. officials, and about 20 businesspeople.

At this meeting, they reaffirmed their commitment to forming a global network through mutual cooperation projects such as exchanges between Washington businesspeople and the Jinju K-Entrepreneurship Foundation and hosting K-Entrepreneurship conferences.

A city official said, “The visit of the Jinju delegation to the U.S. is significant in that it promoted Jinju K-Entrepreneurship in New York, the center of the global economy, and Washington, the center of U.S. politics,” adding, “Jinju City will do its best to ensure that Jinju K-Entrepreneurship is established not only domestically but also as a new spirit of the times contributing to the development of small businesses and entrepreneurship worldwide.”

This content was produced with the assistance of AI translation services.