Woongjin ThinkBig 'ARpidia' Signs License Agreement with Disney Korea

Woongjin ThinkBig announced on the 4th that it has signed a Disney license agreement with Walt Disney Company Korea (Disney Korea), a global entertainment and media company, to launch the ‘AR (Augmented Reality) Pedia’ Disney series.

Woongjin ThinkBig is currently developing a new AR Pedia title with educational purposes called ‘Disney English Reading (tentative title).’ It has secured publishing rights for Taiwan and Vietnam, including South Korea. Starting with these regions, the service plans to gradually expand to the United States and other Asian countries.

AR Pedia’s ‘Disney English Reading’ includes 15 famous Disney and Pixar works such as the ‘Frozen’ series, ‘Zootopia,’ ‘Inside Out,’ and ‘Moana.’ The series consists of a total of 45 books, including 15 AR books and 30 reading books.

AR Pedia is a kid-customized reading content that combines the advantages of digital and paper books. While following the story, AR marker activities provide rich interactive experiences to enhance immersion. This new title is expected to add interest to English reading through stories already familiar from Disney and Pixar animations.

The two companies plan to actively collaborate on producing an AR kids product utilizing Disney intellectual property (IP) and the first global brand collaboration series for AR Pedia.

Lee Jae-jin, CEO of Woongjin ThinkBig, said, “We are pleased to collaborate with Disney Korea in an era where IP importance is growing and expect great synergy. We will take this as an important opportunity to position AR Pedia as a global edutech product beyond Korea and make every effort to ensure its success.”

This content was produced with the assistance of AI translation services.