Ongoing Until July 10... Up to 34% Discount

LF's premium lifestyle specialty mall, LF Mall, announced on the 4th that it will hold the 'Vanessa Atte Week' recommending daily vacation look items until the 10th, offering over 530 products from Atte Vanessa Bruno and Atte Beauty at discounts of up to 34%.


LF Mall Vanessa Ate Week [Photo by LF]

LF Mall Vanessa Ate Week [Photo by LF]

View original image

This event introduces products made of cool materials and simple designs that are perfect for summer, when outfits become lighter due to vacations and short-distance trips.


The main feature of the promotion is products that can create both 'daily look' and 'vacation look' moods with a single item. Atte Vanessa Bruno's layered dress allows wearing the sleeveless dress alone or layering it with a separate top. Recommended items also include the 'flower pattern blouse,' which can be worn as a puff-sleeve blouse for everyday use or styled as an asymmetric off-shoulder exposing one shoulder, and the 'lace-trimmed short-sleeve blouse' combining eyelet embroidery and lace details.


Accessories that can be styled in various ways with a single item are also popular. Atte Vanessa Bruno's 'Meringue Ivory Jute Canvas Bucket Bag' is made of canvas material and can be naturally matched not only with daily looks but also swimwear. The small-sized 'Meringue Plain Shoulder Bag' offers diverse styling options such as shoulder bag or crossbody bag through adjustable straps.



Beauty products with 'multi' functionality are also gaining attention. LF's vegan beauty brand 'Atte' saw sales of its 'Sun BB' increase by 345% in the first half of this year compared to the previous year, and sales of the 'Sun Cushion,' which can care for both face and body, rose by 145% during the same period. Additionally, Atte's recently launched 'Glazeum Lip Balm Stick' for the summer season is gaining popularity as a new category product not previously available in the lip makeup market.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing