Starbucks Delivers Third Round of Win-Win Beverages to 150 Small Business Cafes

'Ocheon Danhobak Latte' Using Our Agricultural Products
Developed with Dongbanwi and Cafe Owners Cooperative
Sales Increased by an Average of 15% Year-on-Year in 1st and 2nd Sales Periods

Starbucks Korea announced that it will introduce the third co-prosperity beverage, ‘Okcheon Sweet Pumpkin Latte,’ developed in collaboration with the Korea Commission for Corporate Partnership and the National Cafe Owners Cooperative, at 150 small business cafes nationwide starting from the 4th.

Starbucks Korea held a handover ceremony on the 3rd at the Starbucks Support Center in Jung-gu, Seoul, to commemorate the launch of the third win-win beverage, the 'Okcheon Sweet Pumpkin Latte,' in collaboration with the Win-Win Growth Committee and the National Cafe Owners Cooperative. The photo shows (from the second person on the left) Park Chi-hyung, Director of Operations at the Win-Win Growth Committee, Kim Nak-ho, Head of Support Headquarters at Starbucks Korea, and Go Jang-su, Chairman of the National Cafe Owners Cooperative, posing for a commemorative photo. [Photo by Starbucks]

Since the co-prosperity agreement made in March last year between Starbucks, the Ministry of SMEs and Startups, the National Cafe Owners Cooperative, and the Korea Commission for Corporate Partnership, a total of 170,000 servings worth of raw materials have been delivered to small business cafes through this third beverage.

The Okcheon Sweet Pumpkin Latte is a beverage made using sweet pumpkin, a specialty product of Okcheon, as the main ingredient, embodying the meaning of regional co-prosperity. Starbucks’ beverage team applied their specialized development capabilities. It was positively evaluated in a tasting session conducted with small business owners from the National Cafe Owners Cooperative before launch and was finally selected.

The National Cafe Owners Cooperative and the Korea Commission for Corporate Partnership selected 150 small business cafes by considering various environmental factors such as sales, regional distribution, and motivation for support among small-scale cafes. Starbucks will provide 60,000 servings worth of raw materials free of charge, conduct beverage-making training, and continue co-prosperity activities to practically increase cafe sales.

The first beverage, ‘Hallamungyeong Sweety,’ released in August last year, and the second beverage, ‘Real Gongju Chestnut Latte,’ released in December, were both very popular, with some stores selling out within a week of launch. The sales of the cafes selling these beverages increased by an average of 15% compared to the same period last year.

Son Jeong-hyun, CEO of Starbucks Korea, said, "We will continue to strengthen various programs that communicate with small business cafes and coexist with local communities together with the Korea Commission for Corporate Partnership and the National Cafe Owners Cooperative."

This content was produced with the assistance of AI translation services.