Lotte Duty Free, Exclusive Entry of 'The Museum Visitor' in the Duty-Free Industry

Myeongdong Main Store and Online Duty-Free Shop Open
Launching Next Month at Jeju Store as Well

Lotte Duty Free has exclusively secured the K-fashion brand 'The Museum Visitor' in the domestic duty-free industry.

Lotte Duty Free announced on the 3rd that it has opened The Museum Visitor store on the 9th floor of its Myeongdong main branch. The Museum Visitor is a Korean fashion brand based on contemporary art, launched by designer Park Moon-soo in 2016. Recently, its recognition has been rising as famous figures such as hip-hop label artists and actors have been favoring The Museum Visitor products.

Lotte Duty Free emphasized the brand identity by placing a flower-themed artwork, one of The Museum Visitor's symbols, directly painted by CEO Park Moon-soo, at the front of the store. The store showcases about 70 fashion items including clothing, bags, and hats, featuring popular products such as the 'Heart Spread T-shirt' and the 'Five Flower Pot Ball Cap'.

Additionally, Lotte Duty Free is exclusively selling the 'HE(Art)' collection, launched on the 20th by The Museum Visitor in collaboration with FILA. Besides the Myeongdong main branch, The Museum Visitor has also been simultaneously introduced to Lotte Internet Duty Free, and an additional offline store is scheduled to open at Lotte Duty Free Jeju branch on the 11th of next month.

To commemorate the exclusive launch of The Museum Visitor, Lotte Duty Free is offering a 5% discount on The Museum Visitor products at the Myeongdong main branch and Lotte Internet Duty Free until the 21st. Furthermore, customers who purchase The Museum Visitor products at Lotte Internet Duty Free by the 31st will be entered into a draw to win limited-edition sneakers released through the collaboration between The Museum Visitor and FILA.

Lee Jung-min, Head of Merchandise at Lotte Duty Free, said, "We are strengthening brands and products that can satisfy the shopping demands of the emerging 2030 generation of big spenders. Following K-beauty, Lotte Duty Free will actively support the expansion of K-fashion brands by utilizing various channels of Lotte Duty Free."

This content was produced with the assistance of AI translation services.