BGF Retail Signs MOU for K-POP Marketing Collaboration with YG PLUS

Promotion of Joint Marketing Utilizing Overseas CU Stores

BGF Retail, operator of convenience store CU, announced on the 3rd that it has signed a business agreement with YG PLUS, an entertainment infrastructure and IP business specialist company, for 'K-POP marketing cooperation utilizing domestic and overseas CU infrastructure.'

BGF Retail announced on the 3rd that it will sign a marketing cooperation agreement with YG PLUS.
[Photo by BGF Retail]

This business agreement was planned to provide global K-POP fans with opportunities to experience YG PLUS's content in more diverse ways and to experience new Korean culture, due to the continuous popularity of K-POP worldwide. The signing ceremony was held at the YG PLUS headquarters in Yeouido, attended by key figures including Song Ji-taek, Head of Innovation Division at BGF Retail, and Choi Sung-joon, CEO of YG PLUS. Through this agreement, both companies plan to collaborate on ▲establishing K-POP concept stores using YG artist IP (intellectual property) in domestic and overseas CU stores ▲building an integrated artist promotion system utilizing CU infrastructure ▲establishing a YG PLUS album pickup platform within overseas CU stores.

BGF Retail operates about 17,000 CU stores domestically and is on the verge of surpassing 500 global stores in overseas markets such as Mongolia and Malaysia. In June, it signed a Master Franchise agreement with 'Shin-Line,' a local company in Kazakhstan, to prepare for opening stores through a newly established convenience store corporation called 'CU Central Asia.' YG PLUS has strengths in producing and distributing various contents leading global trends in music, ME, and more, based on artists' IP (intellectual property).

Going forward, both parties plan to make domestic and overseas CU stores a forward base for promoting so-called Korean culture, where K-POP fans can enthusiastically experience various contents using artists and music. Song Ji-taek, Head of Innovation Division at BGF Retail, said, "We are demonstrating the strength of K-CVS with a thorough Koreanization strategy instead of localization in overseas CVS markets," adding, "We look forward to leading the new Hallyu together in the global market through synergy between Korea's representative K-CVS and K-POP companies."

This content was produced with the assistance of AI translation services.