Lotte Mart's 'Snow Point' Popularity... Attracting New Customers

Offline-Only Point Membership Service
Cumulative Usage Exceeds 3 Million Since January This Year

Lotte Mart announced on the 3rd that the cumulative number of customers who have accumulated points through its offline-only point membership service, 'Snow Point,' is approaching 3 million.

A consumer is using Snow Point at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

Snow Point is an offline-only point membership service launched by Lotte Mart last January. Membership tiers are determined based on cumulative purchase amounts over the past six months, with higher purchase amounts resulting in higher point accumulation rates. Accumulated points can be used immediately in stores.

According to a survey conducted by Lotte Mart targeting Snow Point users, awareness and satisfaction rates exceeded 90%, and more than half of the respondents reported that their visits to the mart increased due to using Snow Point.

Reflecting customer feedback that "benefits can only be understood through actual experience," Lotte Mart will hold a relay coupon event for new subscribers starting this month. New members will receive one 5,000 won coupon each month, and upon using the coupon, an additional coupon for the following month will be issued, providing a total discount benefit of 15,000 won over three months.

This content was produced with the assistance of AI translation services.