Musinsa's 'Summer Black Friday' Cumulative Sales Surpass 140 Billion Won

Musinsa announced on the 2nd that the 'Mujinjang Summer Black Friday (Mujinjang Summer Bl프)' has achieved a cumulative sales amount of 140 billion KRW.

During the 10 days of the Mujinjang Summer Black Friday event, which started on the 22nd, the total product sales amounted to 140.5 billion KRW, representing a 112% increase in average daily sales compared to the previous event. The cumulative sales volume was recorded at 3.74 million units. The average daily active users during the event period exceeded 1.65 million, and the 'Musinsa Live' sessions held 10 times surpassed a cumulative viewership of 470,000.

This achievement also contributed to the growth of the brands participating in the event. It is analyzed that the event helped resolve the sales slump that fashion brands typically experience during the summer season, when product prices are relatively low, and reduced inventory burdens.

Diversifying limited-time events such as first-come-first-served special offers and signature specials played a key role in the event's success. Offering various rankings, which serve as indicators of fashion trends, also positively influenced sales expansion. The event provided smart and convenient shopping information through themed rankings such as essential items for the rainy season and trend color items, as well as popular product and brand rankings. In particular, summer items from brands popular in the Musinsa Store, including △Good Life Works △No Manual △Thisisneverthat △Rockfish Weatherwear △Mardi Mercredi △Yale △Codegraphy △Travel, received a strong response.

The popup event held simultaneously offline also created a synergy effect. The 'Mujinjang Terrace Market' held at Musinsa Terrace Hongdae was bustling with visitors who wanted to try on and purchase clothing and shoes in person. Within four days of opening, 4,000 people visited, and over 10,000 people attended the event during the 10-day period.

A Musinsa representative said, "The special offers presented by each specialized section as part of the Mujinjang Summer Black Friday also received a strong response, leading to a significant increase in transaction volume. Thanks to the warmer-than-expected interest and support from customers, Mujinjang will continue to be a fashion platform that everyone can enjoy and a channel to expand sales for participating brands every year."

This content was produced with the assistance of AI translation services.