[One Day Ten Thousand Steps, One Day Thousand Characters] Get Rewards for Walking and Insurance for Injuries

Mirae Asset Life Insurance has launched an insurance item combining embedded insurance with the developer of the M2E (Move to Earn) service app ‘Gajago,’ EasyTechFin. Embedded insurance is a service where an insurance company’s insurance product is embedded and provided when purchasing products or services from non-insurance companies. Mirae Asset Life Insurance is the first in the industry to release embedded insurance in the form of an M2E item. M2E is an evolved form of the P2E (Play to Earn) trend, which earns money while playing, and refers to earning money by walking or running. It is a service that has been steadily increasing in users recently by linking blockchain-based technology with virtual currencies and NFTs (Non-Fungible Tokens).

The ‘Gajago’ app is also an M2E service that provides rewards based on health management activities such as walking and hiking. The rewards received can be converted into mobile coupons and used in daily life. The app is equipped with various items in the form of NFTs, allowing users to enjoy health management by competing with others in exercise rankings like a game.

The item released in partnership with Mirae Asset Life Insurance is called ‘Geotdadachyeodo Geokjeongma Jacket.’ It can be purchased in the ‘Gajago’ app, and after equipping the item in the ‘My Equipment’ tab within the app, users can receive higher rewards when walking. Insurance benefits covering fractures, casts, and accident surgery that may occur during health management activities are provided along with the item purchase. The insurance premium is fully covered by EasyTechFin.

To commemorate the launch, the ‘Gajago’ app is holding a ‘Healthy Habit Formation Challenge’ called ‘Walk 30 Minutes with Mirae Asset Life Insurance’ from July 3 to 16 for two weeks. The challenge is available to the first 300 participants on a first-come, first-served basis and is currently accepting pre-registrations. Participation in this challenge is automatic upon purchasing the item. During the period, walking at least 30 minutes daily and a minimum of 30 km will earn rewards worth a total of 15 million KRW based on ranking, and all participants who achieve the 30 km walking goal will receive an NFT badge.

In March 2023, Namyoung Kim, Head of Digital Innovation at Mirae Asset Life Insurance (left), and Seonghyeon Jo, CEO of EasyTechFin, signed a partnership agreement. Photo by EasyTechFin

Earlier, Mirae Asset Life Insurance and EasyTechFin signed a strategic business agreement (MOU) in March for joint research and development of blockchain NFT services and insurance product services using ‘Gajago.’ This item launch is the first project following the agreement. Mirae Asset Life Insurance stated that it plans to continue offering more enjoyable items and challenges. Namyoung Kim, Head of Digital Innovation Division at Mirae Asset Life Insurance, said, "We expect that Mirae Asset Life Insurance’s embedded insurance, developed to provide a natural insurance consumption experience in consumers’ daily lives, will create even more positive synergy effects when combined with the ‘Gajago’ app." Seonghyun Jo, CEO of EasyTechFin, said, "We are pleased to be able to provide healthcare benefits through the ‘Gajago’ app, which allows users to get healthier and earn money by walking or hiking."

This content was produced with the assistance of AI translation services.