Responding to Changes in the Business Environment
Promoting AI-Based Business Innovation

SK Magic announced on the 30th that it will appoint Kim Wan-sung as the new CEO to respond swiftly to the rapidly changing business environment. CEO Kim previously served as the head of the BM Innovation Center at SK Materials and played a pivotal role in enhancing corporate value following the company's mergers and acquisitions (M&A) and joint venture (JV) deals. Alongside this, SK Magic appointed Jeong Han-jong, a non-executive director of SK Magic who has led SK Networks' global investments and new growth businesses, as the Chief Financial Officer (CFO).


SK Magic CEO Kim Wan-seong

SK Magic CEO Kim Wan-seong

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Going forward, SK Magic plans to focus on advancing research and development (R&D) to strengthen its agile management system and technological competitiveness. To this end, the company will expand beyond its traditional rental and home appliance business to apply artificial intelligence (AI) technology across its entire business spectrum, including products and services, driving digital transformation (DT). This will involve reorganizing the organizational structure by enhancing operational efficiency in existing businesses and expanding new growth promotion teams.



An SK Magic representative stated, "Since starting the kitchen appliance business in 1985 and joining SK Networks in 2016, SK Magic has achieved steady growth, including reaching annual sales of 1 trillion won for three consecutive years. Now is the time to find a new growth engine for a fresh leap forward. We will transform into a company that not only strengthens product and design development but also creates new customer value by applying AI technology."


This content was produced with the assistance of AI translation services.

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