Kojima, Shinsegae Department Store Myeongdong Main Branch 'Pop-up Store' "30% On-site Discount"

Operation of Experiential Popup Store
Discount Sales and Advance Visit Reservation Event
Showcasing 10 Key Products Including 'Double Motion'

Comprehensive healthcare company Cosima announced on the 30th that it will operate an experiential pop-up store at the Shinsegae Department Store Main Branch located in Myeongdong, Jung-gu, Seoul, for one month starting July 1.

Kojima 'Double Motion' (Photo by Kojima)

This pop-up store was planned to strengthen customer contact as department stores have emerged as new hotspots for pop-up stores due to this summer's record-breaking heat and heavy rain forecasts. For the entire month of July, Cosima will showcase a wide range of 10 popular healthcare appliances, including massage chairs, on the 7th floor of the new building of the Shinsegae Department Store Main Branch. Anyone visiting the Cosima pop-up store can freely experience the products.

First, five types of massage chairs are prepared, including Cosima’s flagship new products ‘Double Motion,’ ‘New Era,’ and ‘Hope.’ The ‘Double Motion’ is gaining popularity as a practical massage chair with a reasonable price and compact size, concentrating core functions such as the ‘Motion Frame’ and ‘Dual Engine.’ Visitors can also experience the ‘Hope,’ equipped with Korea’s first hand-shaped module design Hope engine, the ‘New Era,’ which supports simultaneous upper and lower body massage with a dual engine, as well as the steady sellers ‘Legend’ and ‘Kota.’

Small massage devices, whose demand is rapidly increasing mainly among the MZ generation, will also be showcased. Visitors can experience targeted massage devices such as the neck and shoulder massagers ‘Twister’ and ‘Transter,’ the hand massager ‘High Hand,’ and the eye massager ‘IOG,’ which are highly preferred by modern people. The stool-type foot massager ‘Cosistool’ will also be available for trial.

To commemorate the pop-up store opening, on-site events will be held. A special on-site discount of up to 30% will be offered on 10 event products. Customers who make a prior visit reservation and purchase a massage chair on-site will also receive a Shinsegae Department Store gift certificate worth 100,000 won. Kim Kyungho, Head of Marketing at Cosima, said, “We launched this pop-up store to provide new experiences and opportunities for healing through direct communication with various customers,” adding, “We plan to expand and promote experiential events in various ways to further increase customer contact points.”

This content was produced with the assistance of AI translation services.