Lotte Chilsung Signs Business Agreement for 'ESG Social Contribution Display Campaign'

Lotte Chilsung Beverage announced on the 30th that it has signed a business agreement for the ‘ESG Social Contribution Stand Campaign’ with the Korea Coast Guard and the Environmental Foundation to create a safe and clean ocean.

(From left) Cho Hyunjin, Director of Marine Pollution Prevention Bureau, Korea Coast Guard; Na Hanche, Head of Beverage Sales Division, Lotte Chilsung Beverage; and Lee Mikyung, CEO of the Environmental Foundation, are taking a commemorative photo after signing a business agreement.
[Photo by Lotte Chilsung Beverage]

Lotte Chilsung Beverage is promoting an ESG campaign under the slogan ‘Chilsung Cider Infinite Possibilities,’ and this business agreement will be carried out as a social contribution activity that can also promote key policies of the Korea Coast Guard, such as the marine environment conservation activity ‘Woosangsoon (Bring Back Our Water Bottles and Recycle Them into Resources) Project.’

From next month until the end of August, Lotte Chilsung Beverage will install and operate ESG social contribution stands at 450 retail stores nationwide, selling zero-carbonated PET products including ‘Chilsung Cider Zero’ and ‘Pepsi Zero’ 1.5L PET bottles in 2-packs. During the sales period, a consumer promotion will be held where consumers who purchase the event beverages can enter a QR link lottery on the product neck tag, with 8,000 winners receiving a mobile fuel gift certificate worth 10,000 KRW.

During this period, 2% of the beverage sales revenue will be collected and donated to the Environmental Foundation, and the funds will be used to support supplies needed for marine environment conservation activities conducted by private volunteer groups such as honorary marine environment monitors and marine pollution prevention volunteers organized by the Korea Coast Guard.

This content was produced with the assistance of AI translation services.