SKT Revamps A.Dot Service... Evolving into a Smarter 'Conversational AI'

Home Screen Revamp, Character 'New Look'
Collaboration with ScatterLab, Launch of Character and Emotional Conversation Features
Introducing ChatGPT-based 'ChatT', Improving Proprietary Large Language Model

SK Telecom (SKT) announced on the 30th that it has revamped its A. (A-dot) service for customers.

SKT completely redesigned the user experience (UX) of the A. main screen to allow users to view content all at once on a single screen tailored to their personal preferences. The previous application featured a character on the home screen that interacted with customers and allowed them to ask questions. The revamped app arranges a variety of personalized content and visuals alongside the character directly on the home screen, enhancing personalization and improving intuitiveness.

SKT also launched a dedicated AI chatbot chatroom within A. where users can converse with the character like a friend. Additionally, SKT added 'Chat T,' which utilizes the Chat GPT model from Microsoft Azure OpenAI services, inside A.. Users can ask questions through 'Chat T,' which understands the input sentences and generates responses.

SKT has also advanced its proprietary large language model (LLM). Through this, A. users can engage in multi-turn dialogues that understand the context and complex intentions of the user rather than simple short answers, enabling more logical and useful responses, SKT explained.

In collaboration with Scatter Lab, SKT introduced 'A. Friends,' emotional AI agents with distinct personas within A.. 'A. Friends' includes characters such as Gil Bitna, Yuk Jaei, and Kang Haru, each capable of unique conversations tailored to individual customer traits, providing personalized services.

'Gil Bitna' is a job seeker who is unafraid of challenges in pursuit of dreams; 'Yuk Jaei' is energetic and has a somewhat straightforward conversational style with a lively personality; 'Kang Haru' is a warm character with a kind and affectionate nature.

SKT explained that through collaboration with Scatter Lab, they applied emotional conversational AI technology capable of 'natural conversations' and 'conversations as if with a human,' enabling complex topic discussions such as counseling and coaching. 'A. Friends' will be initially available on the Android version.

This content was produced with the assistance of AI translation services.