OB Beer, No.1 in Home Beer Market Share from January to May

Maintaining 1st Place with a 53.4% Share in the Home Market

OB Beer announced on the 29th that it maintained the number one market share in the home beer market from January to May this year.

According to market research firm Nielsen Korea, OB Beer ranked first among manufacturers with a cumulative market share of 53.4% in domestic home beer sales from January to May this year, while Cass Fresh maintained the number one brand ranking with a 42.4% share. Cass Fresh's share increased by 1.5 percentage points compared to 40.9% during the same period last year.

OB Beer also ranked first across all five distribution channels in the home market. From January to May this year, its market shares were 66.3% in independent supermarkets, 48.5% in convenience stores, 43.1% in discount stores (large marts), 65.4% in cooperative marts, and 43.2% in large chain stores, maintaining the top position in every channel.

According to Nielsen Korea, the sales proportion by channel from January to May this year showed convenience stores as the highest at about 38%, followed by independent supermarkets at 26.5%, and discount stores at 17.9%. Cass Fresh ranked second with market shares of 32.2% and 57.9% in convenience stores and independent supermarkets, respectively, which are the channels with the highest consumer purchase rates.

OB Beer stated, “We maintained the number one position with nearly three times the gap over the second-ranked brand,” and added, “We will lead the beer market this summer peak season through various consumer participation events such as the ‘Cass Cool’ campaign.”

This content was produced with the assistance of AI translation services.