100 Days Since Apple Pay Launched in Korea, Even 90-Year-Olds Used It

Used at about 110,000 locations
Small and medium franchises account for 77%
Up to 40 million won spent at once

It has been 100 days since Apple Pay was launched in Korea. It has been used at approximately 110,000 merchant locations, most of which were small and medium-sized merchants with annual sales under 3 billion KRW. Usage by a 90-year-old customer was also observed.

On the 29th, Hyundai Card announced that it would release key payment indicators and personalized reports by member to mark the 100-day anniversary of Apple Pay's launch.

Since its initial launch on March 21 until the 27th, Apple Pay payments were made at a total of about 108,000 merchant locations. Among these, 77% (about 83,000 locations) were small and medium-sized merchants with annual sales under 3 billion KRW. Apple Pay payments also occurred at approximately 24,000 (22%) merchants that were not official participating brands such as Starbucks and Costco. By industry, cafes, pharmacies, and traditional Korean restaurants were the most common. Hyundai Card explained, "As small and medium-sized merchants voluntarily adopt terminals beyond official participating brands, payments at these merchants are also increasing."

The total number of payment transactions exceeded 25.8 million. Of these, 93% were made offline, and 7% were made online. The customer with the highest usage accumulated over 800 transactions. The offline merchants with the most transactions were GS25, CU, Costco, Starbucks, and Paris Baguette, in that order. Online merchants included Baedal Minjok, Musinsa, Burger King, LotteON, and Korean Air.

The member who registered the most cards in the Wallet application registered a total of 10 cards. The credit cards most frequently registered for Apple Pay were ‘Naver Hyundai Card,’ ‘Hyundai Card Zero Edition 2,’ and ‘Costco Rewards Hyundai Card.’

The oldest Apple Pay user was 90 years old. The highest amount paid in a single Apple Pay transaction was approximately 40 million KRW at a department store.

Overseas usage was also active, with 9.4% of the total payment amount made abroad. The countries with the most payments were the United States (20.0%), Japan (12.4%), and the United Kingdom (8.6%), in that order. Based on the number of transactions, the overseas offline locations most frequently used by members were Starbucks, followed by 7-Eleven. The New York public transportation service ‘MTA’ came next.

Meanwhile, Hyundai Card provides personalized reports for each member through the Hyundai Card app, allowing users to check the first Apple Pay payment date, cumulative payment amount, total number of transactions, and detailed history at a glance. Additionally, the ‘Special Moments Left with Apple Pay’ content, which presents Apple Pay payment records in the form of an awards ceremony, is also available. Detailed information such as how to use Apple Pay and official participating merchants can be found on the Hyundai Card website and app.

This content was produced with the assistance of AI translation services.