Dragonfly Launches 'Special Force Survival M' in Two Southeast Asian Countries
Dragonfly announced on the 29th that it will launch the mobile FPS game 'Special Force SurvivalM (SFSM)' in two countries, Singapore and Malaysia, through the Google Play Store.
SFSM is a game that inherits the traditional elements of the original Special Force IP and ports existing Special Force maps into a mobile version. In particular, the mobile version introduces new features such as ▲a survival mode where the last surviving player wins ▲an enchant mode that allows upgrading weapon performance.
The survival mode supports simultaneous play for 20 to a maximum of 32 players, and the enchant system allows players to upgrade the performance of their existing weapons to fully enjoy the game.
Special Force was once loved as a "national game" in the Southeast Asian market, achieving remarkable business success. It laid the foundation for Dragonfly's leap as a global company by launching the official Southeast Asian E-SPORTS league, SFWC (Special Force World Championship), and conducting leagues while touring service countries.
Recently, as smartphone penetration has increased in the Southeast Asian market, the mobile game industry has grown rapidly, accounting for about 15% of global mobile game downloads. According to Sensor Tower, a global mobile market data analysis company, mobile game downloads in the Southeast Asian market have increased annually, reaching 8.85 billion downloads in 2022, an 87% increase compared to 2017.
A Dragonfly representative said, “This SFSM launch first opened in Singapore and Malaysia, where mobile games and e-Sports are explosively growing, to obtain an objective evaluation of ARPPU (average revenue per paying user). Based on objective evaluations from users, we will complete improvements and later expand services throughout Southeast Asia to once again dominate the Southeast Asian market.”
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Meanwhile, Dragonfly is preparing a large-scale marketing campaign along with new games such as ▲FPS game SFLM (Special Force: Legion of Monsters) ▲MMORPG game ‘Project C’ ▲Defense game 'Project W' ▲Collectible RPG 'Project N', starting with a revamp of its flagship title Special Force in the second half of the year.
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