Orion Launches New Product 'Kkobuk Chip Spicy Flavor'

Added self-developed seasoning with gochujang included

Orion announced on the 29th the launch of its new product, 'Kkobuk Chip Spicy Flavor,' which combines a crispy four-layer texture with a spicy flavor.

Orion Kkobuk Chip Spicy Flavor
Photo by Orion

Kkobuk Chip Spicy Flavor is made with a seasoning developed in-house that includes gochujang, delivering a savory and spicy taste preferred by Koreans. During the development phase, the thickness of each layer of the Kkobuk Chip was finely adjusted to harmonize with the seasoning absorbed between the four layers, resulting in a lighter and crispier texture. With the release of Kkobuk Chip Spicy Flavor, the lineup now includes the sweet Choco Churros flavor, the salty Crunch Cheese flavor, and the savory Corn Soup flavor.

First introduced in 2017, Kkobuk Chip is Korea's first four-layer snack, created by Orion by consolidating over 60 years of research, development, and production expertise. In April, local production systems were established in Vietnam and India to launch the product, and it is also sold in 23 countries worldwide, including the United States?the birthplace of snacks?as well as Australia and the United Kingdom, gaining great popularity as a global snack brand. Since its launch, the global cumulative sales volume has exceeded 450 million packs as of May this year.

An Orion representative stated, "Based on a thorough localization strategy, we will continue to introduce various flavors tailored to each country and solidify our position as Korea's representative snack."

This content was produced with the assistance of AI translation services.