Sevenbrau Expands 'Daepyo' Series Product Line with 5 New Releases

SevenBrew Beer is expanding its product lineup of the 'Daepyo' series.

SevenBrew Beer announced on the 28th that, in addition to the 'Daepyo Wheat Beer' launched last April, it will release five new products in the 'Daepyo' series. The newly added 'Daepyo' series includes five types: 'Daepyo Peach Highball,' 'Daepyo Non-Alcohol,' 'Daepyo Lager,' 'Daepyo Golden Ale,' and 'Daepyo Ros?.'

Among the 'Daepyo' lineup, Daepyo Non-Alcohol and Daepyo Golden Ale are rebranded products that maintain the taste of 'Gompyo Non-Alcohol' and 'Gompyo Summer Ale,' which were produced until March, with updated design and product names. New styles such as Peach Highball, Lager, and Ros?, which were not previously released, are also introduced.

Daepyo Peach Highball is an RTD highball characterized by a refreshing and sweet taste with a harmony of peach and oak aromas, and a slightly bitter but clean finish with cool carbonation. Daepyo Lager is a light reddish amber single malt Vienna lager with a clean citrus aroma and caramel flavor from roasted malt. Unlike regular lagers, it uses single malt to reinterpret the lager style unique to SevenBrew.

Daepyo Ros? features a traditional wheat beer base balanced with raspberry, blackberry, and lime aromas, starting with a sweet berry scent and finishing with the refreshing sensation of lime. It is fermented using a high fermentation method, resulting in a smooth and crisp mouthfeel with a spicy freshness, harmonizing traditional and modern sensibilities.

The 'Daebeom-i' character, born alongside 'Daepyo Wheat Beer,' has been renewed as the mascot of the 'Daepyo' brand with a design emphasizing cuteness in line with the latest character trends. The 'Daebeom-i' character will appear in various forms within the Daepyo series to engage with consumers. The previously released Daepyo Peach Highball and Daepyo Non-Alcohol are available nationwide, while Daepyo Lager, Daepyo Golden Ale, and Daepyo Ros? are scheduled for additional release in July.

Kim Ji-hye, Executive Director of Brand Strategy at SevenBrew Beer, stated, "Through the Daepyo series, we plan to continuously introduce a variety of products that embody SevenBrew Beer’s product development capabilities and know-how." She added, "In the second half of the year, we will focus on communicating with consumers to promote the Daepyo brand and develop it into a core brand."

This content was produced with the assistance of AI translation services.