[Click eStock] "Messeisang, Benefiting from the Expansion of Domestic MICE Industry"

On the 28th, KB Securities analyzed that Messe Isang will benefit from the expansion of interest by the government and local governments, as the domestic MICE industry grows.

Messe Isang began its exhibition business in earnest by acquiring the Gyeonghyang Housing Fair in 2008 and the Korea Hospital Medical Industry Exhibition (K-Hospital Fair) in 2015. Currently, it hosts about 80 exhibitions annually across 20 business sectors including architecture/interior, pets, and medical fields, attracting 1.5 million visitors per year, establishing itself as one of the top exhibition organizers in Korea.

Kim Hyun-gyeom, a researcher at KB Securities, stated in the report, "Let us focus on Messe Isang, which holds momentum for benefiting from the expansion of the domestic MICE industry and overseas expansion," and explained, "The domestic MICE industry is expected to grow about 54%, with exhibition and conference facility space increasing from 410,000m2 currently to 630,000m2 by 2026 due to increased interest from the government and local governments."

Researcher Kim analyzed, "As one of the top exhibition organizers in Korea, Messe Isang can meet the needs of new venues (exhibition facility operators) through its portfolio (architecture/interior, pets, leisure, B2B exhibitions, etc.) and DMP (Data Marketing Platform)."

Furthermore, Messe Isang plans to enter India by acquiring the 20-year operation rights of IICC (India International Convention & Expo Centre), the largest convention center in India, scheduled to open on October 1 this year. It is expected to serve as a foothold for Korean companies entering India and to further strengthen its business capabilities.

Researcher Kim stated, "Messe Isang is emerging as an overwhelming exhibition organizer," and analyzed, "Most domestic exhibition organizers are focused on specific fields and are mostly small-scale companies. Aggressive M&A using the current cash holdings of about 38 billion KRW is expected."

This content was produced with the assistance of AI translation services.