Samsung C&T Fashion Junzi, 2024 Spring·Summer Season Collection Unveiled

Samsung C&T Fashion Division's global brand Juun.J announced on the 27th that it held its 2024 Spring/Summer season collection on the 23rd at the 'Palais de Tokyo' in Paris, France.

Juun.J set the theme for this season as ‘SKIN’ and showcased the beauty of contrast. The collection maximized the contrast of silhouettes by mixing skinny silhouette clothes reminiscent of the body with twisted or exaggerated volume items.

In particular, a runway nearly 100 meters long was constructed inside the modern white-colored Palais de Tokyo. Through 39 outfits, exaggerated contrast effects were created by featuring 1970s skinnism and tailoring, 1980s silhouettes, and 1990s JEAN styles. The newly introduced voluminous helmet bag this season harmonized fantastically with the diverse looks.

Additionally, the boundary between ready-to-wear and haute couture was blurred based on materials. Clothes mixing tops and bottoms were designed using various materials and colors such as leather, denim, wool, jersey, and sequins. The representative colors include beige, black, navy, khaki, white, silver, and opal.

Juun.J collaborated with Belgian typography artist Christophe Speidel. The specially created ROCK graphic was expressed on various items through prints and embroidery.

Jung Wookjun, Juun.J’s Creative Director, said, "We beautifully expressed Juun.J’s unique contrast at Palais de Tokyo, the hottest museum in Paris," and added, "With the season’s theme ‘SKIN’ combined with tattoo-style graphics, you will be able to experience new items never seen before."

This content was produced with the assistance of AI translation services.