Lotte Chilsung's 'Cloud' Keeps Pace with Diverse Consumer Preferences

Lotte Chilsung Beverage's beer 'Kloud' is expanding its base by showcasing various activities tailored to consumer demands.

As part of its ESG (Environment, Social, Governance) management in 2021, Lotte Chilsung introduced 'Kloud Saeng Draft,' the first in the domestic beer industry to apply transparent PET, inspired by the possibility of replacing colored PET through product labels. The 'Kloud Saeng Draft 420mL PET' features an easy-tear tape to reduce the hassle of recycling and offers a new 420mL size, expanding consumers' choices.

Additionally, in May this year, 'Kloud Saeng Draft' appointed actor Park Seo-joon as its new model and launched a new advertising campaign under the concept of 'The Draft Beer Spot Made by Kloud Saeng Draft.' Recently, it actively engaged in marketing for the peak summer beer season by officially sponsoring the '2023 Waterbomb Seoul Festival' held at Jamsil Sports Complex.

Furthermore, recognizing consumers' preference for low-calorie alcohol, last June, they introduced 'Kloud Calorie Light,' a low-calorie product with 60% fewer calories compared to the existing Kloud. This spring, various events were held to promote 'Kloud Calorie Light,' including the '9 Seconds 9 Cuts' event using AR augmented filters and the offline event 'Bimudang (Be 無糖) Zone.'

This content was produced with the assistance of AI translation services.