Daesang Cheongjeongwon Launches Two Pouch-Type Ssamjang Varieties
On the 27th, Daesang Cheongjeongwon announced the launch of two types of pouch-type ssamjang that can be conveniently squeezed and eaten right away.
The pouch-type ssamjang can be squeezed out as much as needed without using a spoon, making it ideal for outdoor activities such as traveling or camping. The cap seals the opening, ensuring hygienic storage. In particular, the pouch design makes it easy to squeeze out the contents completely without any waste.
Additionally, it uses Cheongjeongwon Sunchang Doenjang to preserve the authentic jang flavor, and adds the natural sweetness of fruit with apple and plum concentrate. It is offered in two flavors to suit preferences or situations: the original savory "Yangnyeom Ssamjang" and the spicy "Cheongyangcho Ssamjang."
The "Yangnyeom Ssamjang" contains sesame seeds and rich-flavored garlic to bring out the traditional taste of ssamjang. Its mild and savory flavor pairs well with various dishes such as meat, vegetables, and sashimi. The "Cheongyangcho Ssamjang" includes Cheongyang chili peppers, delivering a sharp yet clean spiciness. When eaten with meat, it helps cut through the greasiness, making the meal even more delicious.
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A Daesang representative said, "We focused on the inconveniences consumers experience when using ssamjang and introduced a new form of product." They added, "We will continue to expand consumer choices with differentiated products that reflect customer consumption trends and needs."
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