CJ CheilJedang Launches Three Varieties of 'Hetbahn Soft Mill Soup'

Entry into the Ambient Liquid Soup Market

CJ CheilJedang’s ‘Hetbahn Soft Meal’ is expanding its category by launching a grain-based shelf-stable liquid soup product.

On the 27th, CJ CheilJedang announced the release of three types of ‘Hetbahn Soft Meal Soup’ that provide a hearty meal. This is the first move since last year when the porridge product line was reorganized under the rice processing brand ‘Hetbahn’ and changed to a specialized brand for ‘Soft Meal Solutions.’

The three new Hetbahn Soft Meal products are ‘Mushroom Cream Soup,’ ‘Bacon Potato Cream Soup,’ and ‘Sweet Pumpkin Cream Soup.’ Each soup can be used as a main dish or a satisfying meal on its own. The creamy sauce is made with rich heavy cream and domestic milk, containing vegetables such as mushrooms, potatoes, and sweet pumpkin, as well as nutritious grains like chickpeas and oats. It can be quickly and conveniently enjoyed in 1 minute and 20 seconds in the microwave (based on 700W).

The Mushroom Cream Soup features a richly flavored cream sauce filled with aromatic mushrooms and whole oats, offering excellent texture and aroma. The Bacon Potato Cream Soup contains savory potatoes, salty bacon, and oats in abundance, blending especially well with the cream sauce. The Sweet Pumpkin Cream Soup includes sweet pumpkin cut into bite-sized pieces and adds mild chickpeas, allowing you to enjoy a pleasantly chewy texture.

These products apply Hetbahn Soft Meal’s differentiated shelf-stable technology. Using ‘retort sterilization technology,’ the optimal sterilization time and temperature were identified to ensure the safety of shelf-stable HMR (home meal replacement) products, while maintaining the form of the ingredients and maximizing taste quality. Additionally, grains such as chickpeas and oats are carefully selected for superior quality and pretreated with blanching technology to create flavors and textures that harmonize well with the soup’s consistency and chunky ingredients.

A CJ CheilJedang official stated, “We hope Hetbahn Soft Meal Soup will establish itself as a useful product for consumers’ diverse lifestyles,” and added, “We plan to continuously introduce new products that offer soft and light meals primarily made from grains.”

This content was produced with the assistance of AI translation services.