Open Run in the Rain... 700 People in the Morning on the First Day of Five Guys Landing

US Ambassador to Korea Also Attends Opening Ceremony

On the 26th, when Five Guys, one of the top three burger brands in the United States, landed in Seoul, more than 700 people gathered on Gangnam-daero between Gangnam Station and Sinnonhyeon Station in the morning alone. Despite the rainy and gloomy weather, a long queue formed from the night before to taste Five Guys. Yoon, the first customer of the day, said, "I have tried Five Guys abroad," and added, "When I heard the news that a store would open in Korea, I rushed here immediately."

On the morning of the 26th, citizens lined up in front of the Gangnam branch of the American hamburger brand 'Five Guys,' opening its first store in Korea, to purchase hamburgers.
[Image source=Yonhap News]

Famous for its patties made fresh every morning at the store and fries fried in 100% peanut oil, the American hamburger brand 'Five Guys' made its debut on Gangnam-daero in Seoul that day. The opening ceremony of the first Five Guys store in Korea was attended by Kim Dong-seon, Head of Strategy at Hanwha Galleria, Philip Goldberg, U.S. Ambassador to Korea, and executives from Five Guys USA.

Kim Dong-seon, who led the domestic launch of Five Guys, stated in his welcoming speech, "We will faithfully preserve the brand's 'originality,' including taste, quality, and the unique store atmosphere, to provide joy and inspiration to our domestic customers." Ambassador Philip Goldberg responded, "Five Guys Korea will contribute to forming even stronger cultural ties between Korea and the United States."

Founded in 1986 in Virginia, USA, Five Guys is known as a beloved hamburger brand in the United States. Customers can combine 8 types of hamburgers and 15 toppings to enjoy up to 250,000 different burger styles. The brand does not use freezers or microwaves, preparing hamburgers daily with fresh ingredients. Just like in the U.S. stores, peanuts are provided free of charge in Korea as well.

Korea is the sixth country in Asia to have a Five Guys store, following Hong Kong, Singapore, China, Malaysia, and Macau. With the opening of the first Five Guys store, all the famous American handmade burger stores have gathered in Gangnam, sparking a 'burger war.' Currently, in Gangnam, alongside Five Guys, Shake Shack and Super Duper, two of the top three American burger brands, are also operating.

This content was produced with the assistance of AI translation services.