Soojin Lee, CEO of Yanolja, Holds 'Restart' Book Concert in Busan
Held at Dream Theater on the 6th of next month
All proceeds donated to Kim Man-deok Foundation
Leisure platform company Yanolja announced on the 26th that CEO Sujin Lee will hold a book concert titled 'Restart' at Busan Dream Theater on the 6th of next month.
Restart is the title of an autobiographical essay in diary format by CEO Sujin Lee, the founder of Yanolja, sharing her own management philosophy and experiences from the time of founding to the present. Since its first publication in 2015, it has been consistently referenced by entrepreneurs and industry professionals, and the revised edition was released this March, establishing it as a steady seller.
The theme of this book concert, Restart, also signifies a new leap forward for Korea's travel industry. At a recent vision declaration ceremony hosted by Interpark Triple, a member company of Yanolja, CEO Lee pledged, "We will contribute to achieving 50 million inbound travelers for Korea to advance as a major tourism country."
The choice of Busan as the venue is also special. As Korea's second-largest city, it symbolizes the commitment to start together toward realizing a major tourism nation. All proceeds from the book concert will be donated to the Kim Man-deok Foundation. The Kim Man-deok Foundation practices the spirit of sharing and coexistence inspired by Kim Man-deok, who grew up an orphan in Jeju Island, became a wealthy merchant, and donated her entire fortune during a famine to save lives.
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CEO Lee said, "I decided to hold the book concert in Busan to share with the passionate citizens of Busan the driving force that made me who I am today?the direction that 'you must never give up until the end.'" She added, "Since Busan's role is absolutely crucial for Korea to leap forward as a major tourism country, I ask for the great interest and support of Busan citizens."
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