Kia-Starbucks to Unveil EV9 Merchandise

Pre-Order Customer Lottery Giveaway

Kia announced on the 26th that it will showcase collaboration goods through a partnership with Starbucks to coincide with the launch of the EV9. This is the first collaboration of its kind by a domestic automobile brand.

[Photo by Kia]

The collaboration goods consist of a Boston bag, pouch, reusable cup, cup sleeve, and an EV9 model straw, totaling five items.

In line with the EV9’s direction reflecting Kia’s commitment to sustainability, eco-friendly materials were used. Both companies used recycled plastic fiber (rPET) fabric for the Boston bag and pouch. The cup sleeve was made from vegan leather, which is an actual interior material of the EV9.

[Photo by Kia]

Design-wise, the digital pattern lighting grille of the EV9 was stylized as a design point. The logos of both companies were also utilized. Not only were the EV9’s exterior colors such as Ivory Silver, Iceberg Green, and Ocean Blue applied, but Starbucks’ green color was also used as an accent.

Inspired by the EV9’s swivel seats, the Boston bag’s interior was designed with dividers that allow for 2 to 6 compartments for storage.

[Photo by Kia]

The brand collaboration goods are currently being given away by lottery to customers who pre-order the EV9. The goods will also be distributed through events such as the 'Kia EV Seongsu Unplugged Ground' and Kia’s Instagram.

A Kia representative stated, "Through active collaboration between Kia and Starbucks, we prepared these brand collaboration goods reflecting the lifestyle both companies pursue in terms of materials, design, and practicality. We will continue to strive so that Kia and the EV9 can be part of more moments in customers’ daily lives."

[Photo by Kia]

This content was produced with the assistance of AI translation services.