Cheil Worldwide Wins Grand Prix at the World's Most Prestigious 'Cannes Lions'

A Total of 9 Awards Including 1 Grand Prix and 1 Gold Prize

Cheil Worldwide announced on the 26th that it won a total of nine awards at the world's most prestigious advertising festival, the 'Cannes Lions International Festival of Creativity 2023,' held in Cannes, France, including one Grand Prix, one Gold, three Silvers, and four Bronzes.

Cheil Worldwide employees who won the Grand Prix in the Glass category at the Cannes Lions Awards are taking a commemorative photo with the Glass category jury president (second from the left).
[Photo by Cheil Worldwide]

The honored Grand Prix winner was the 'KNOCK KNOCK' campaign conducted by Cheil Worldwide headquarters and the National Police Agency, which was selected as the Grand Prix in the Glass category that awards works contributing to gender equality. The KNOCK KNOCK campaign won a total of three awards at this year's Cannes Lions, continuing its winning streak at major global advertising festivals held this year such as D&AD and The One Show.

The KNOCK KNOCK campaign was planned based on the fact that victims of domestic violence, dating violence, and child abuse are often in the same space as the perpetrators, which restricts their ability to report to 112 (emergency number). When the reporter calls 112 and presses any number button 'knock knock' to signal a difficult situation, a link to 'Visible 112' is sent to the reporter's mobile phone, enabling optimal initial response measures. The National Police Agency trained over 4,800 112 call center operators on this reporting and response method, and the number of reports increased by 42% after the campaign.

The Glass category jury stated, "The KNOCK KNOCK campaign is a practical solution that actually solves a social problem, and it was highly evaluated because it is an idea that can be expanded to any country regardless of language."

With this Grand Prix win, Cheil Worldwide earned the honor of winning the Cannes Lions Grand Prix for the third time in history, following 2011 and 2013. The National Police Agency achieved the distinction of being the first Korean government agency to win the Cannes Lions Grand Prix.

Additionally, the 'Unfear' campaign conducted by Samsung Electronics and Cheil Worldwide's Spain office won a total of four awards, including a Silver in the Brand Experience & Activation category. The 'The Chat' campaign, conducted by Cheil Worldwide's subsidiary BMB and the UK breast cancer research and charity organization Breast Cancer Now, won two awards, including a Silver in the Mobile category.

This content was produced with the assistance of AI translation services.