"Kia to Host Service Consultant Competition to Select World No. 1"
42 Countries, 45 Counselors Compete in Skills Contest
Kia completed the '2023 Global Service Advisor Competition' over three days and two nights from the 20th to the 22nd at the Kia Osan Maintenance Training Center in Yongin, Gyeonggi Province.
This competition has been held biennially since 2011 to discover the best service advisors and improve customer satisfaction. It resumed after COVID-19 and this year marks the 6th edition. A total of 45 service advisors who won in the preliminary competitions held in 42 countries participated.
The final competition held in Korea consisted of a written test evaluating knowledge of customer response processes to strengthen the role of service advisors, and a practical test assessing the ability to identify improvements in customer service cases and on-site response skills.
Based on the evaluation results, a total of eight winners were selected: one Gold Prize, two Silver Prizes, three Bronze Prizes, and two Excellence Awards, with prize money and trophies awarded.
Ms. Yeni Poblete Bustamante from Chile, who won the Gold Prize with the highest score in this competition, said, "I am delighted to win at a competition where the world's top service advisors gathered in one place," and added, "Going forward, I will take the lead in promoting a more differentiated brand to customers based on pride in Kia."
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A Kia official stated, "We expect Kia’s capable and outstanding service advisors to return to their work and provide differentiated customer experiences at the closest point of contact with customers."
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