[AI Revolution](42) Increasing Satisfaction by Analyzing 'Quiet Customer' Movement... Triplet

Increasing Store Operation Efficiency with 'DeepLounge'
Market Expansion from Convenience Stores to National Parks
Commercialization of 'AI Kiosk' Asking Customer Preferences

Most customers visiting the store remain silent. They express themselves through their footsteps and actions. They linger longer in front of products they like, touch the products with their hands, or visit the store two or three times while contemplating whether to make a purchase.

Founded in 2015, Triplett analyzes customer behavior in offline spaces such as supermarkets, convenience stores, and clothing stores using artificial intelligence (AI) technology to improve store operation efficiency. It helps decide the appropriate placement of products and reduces labor costs through AI kiosks.

Triplett’s flagship service is the offline AI platform 'DeepLounge.' It recognizes store visitors by gender, age, and ethnicity, and converts their in-store behavior into data to provide various analytical results. It has mainly been used in commercial offline stores such as GS25, Lotte Chilsung Beverage, and Guess Korea. Recently, it has expanded its market by securing clients in non-commercial facilities such as public libraries and Hallasan National Park.

For example, GS25 operates specialized stores depending on the region to increase customer accessibility. In areas with many female customers in their 40s, fresh food is prioritized, while in areas with a high proportion of women in their 20s, alcoholic beverages are carefully placed. At Hallasan National Park, DeepLounge analyzes hikers going up and down the mountain to maintain an appropriate total number of visitors and prevent safety accidents.

The more data accumulates, the higher the accuracy of analysis and prediction. An analysis of the performance of three domestic women’s fashion brand stores that introduced DeepLounge last year showed a 14.4% increase in customer numbers and an average increase of 9.2 minutes in visitor dwell time. The effect was enhanced by simultaneously operating AI kiosks capable of one-on-one personalized product recommendations for visiting customers. The 'AI Sommelier Kiosk,' which recommends wines tailored to customer preferences based on conversational preference analysis surveys like ChatGPT, has also been commercialized.

Triplett recently launched version 'DeepLounge 2.0.' DeepLounge 2.0 added various analytical tools and features so that offline business operators can analyze data from multiple angles and obtain tips applicable to store operations. For operators managing multiple franchise stores, services such as ▲integrated performance viewing of all stores ▲store ranking by performance indicators ▲promotion performance analysis are also provided.

Triplett’s name was inspired by the 'triplet' note frequently used in jazz music. Just as jazz music highlights the improvisation and creativity of the performer, Triplett aims for creativity and intuition. Donghwa Shin, CEO of Triplett, stated, “The sheet music played by musicians follows strict numerical rules like software coding, but performers seek to transcend the sheet music as humans. Triplett will create newness based on human intuition and creativity while handling cutting-edge AI technology.”

This content was produced with the assistance of AI translation services.