'DB12 Unveiled' Aston Martin, "Will Provide Customized Products and Services for Korea"

"New Local Manager Hired for Korean Market"
Plans to Implement Various Events and Customized Infotainment

British sports car brand Aston Martin unveiled the new model DB12 of the DB series on the 22nd. The company describes this vehicle as the world's first 'super' tourer, surpassing the Grand Tourer (GT - a high-performance sports car designed for long-distance driving). Customer deliveries are scheduled to begin in the third quarter of this year.

On the same day, Aston Martin held the DB12 unveiling event at the Aston Martin Seoul showroom. This event marks the first domestic product launch event directly hosted by Aston Martin headquarters.

On the 22nd, models unveiled the new Super Tourer (ST) model 'DB12' at the Aston Martin showroom in Gangnam-gu, Seoul. The DB12 is equipped with a 4.0 V8 twin-turbo engine, delivering a maximum output of 680 horsepower and a peak torque of 800 Nm. It has a top speed of 325 km/h and accelerates from 0 to 100 km/h in just 3.6 seconds. Photo by Jin-Hyung Kang aymsdream@

Greg Adams, Head of Aston Martin Asia who attended the event, stated that they are planning customized services and products for Korean consumers. He noted that the luxury brand vehicle market in Korea is growing, which has attracted attention at the headquarters level. He said, “We have newly hired a local manager for the Korean market,” adding, “They will play an important role in planning and designing strategies, and we will launch many new cars for the Korean market.”

Adams also mentioned plans to organize various events in cooperation with dealers. He emphasized, “We will proceed in a way different from events held by other competitors,” and added, “We are thinking of an event in Seoul that will make people say, ‘Oh, such an event exists.’”

Regarding the newly installed next-generation infotainment system developed in-house in the DB12, Adams expressed willingness to collaborate with Korean companies to tailor it to the domestic market. When asked if they intend to introduce Korea-customized infotainment such as navigation, Adams replied, “Of course, we will.”

Greg Adams, President of Aston Martin Asia Region
[Photo by Aston Martin]

The DB12 is equipped with a 4.0-liter twin-turbo V8 engine. It takes 3.6 seconds to accelerate from a standstill to 100 km/h. With a maximum output of 680 horsepower, it is 130 horsepower higher compared to its predecessor (DB11 with 550 horsepower). The peak torque is 800 Nm. The top speed is 325 km/h.

It features an 8-speed automatic transmission and is the first in the DB series to be equipped with an electronic rear differential. The system responds within milliseconds, significantly enhancing cornering performance and control.

On the 22nd, the new Super Tourer (ST) model 'DB12' was unveiled at the Aston Martin showroom in Gangnam-gu, Seoul. The DB12 is equipped with a 4.0 V8 twin-turbo engine, delivering a maximum output of 680 horsepower and a peak torque of 800 Nm. It has a top speed of 325 km/h and accelerates from 0 to 100 km/h in just 3.6 seconds. Photo by Jinhyung Kang aymsdream@

The exterior length of the front and rear has increased by 6 mm and 22 mm respectively compared to the previous model. The new Aston Martin logo has been applied for the first time. The audio system offers an optional Bowers & Wilkins surround sound system through a new partnership.

Unlike previous models, a 10.25-inch touchscreen handcrafted by Aston Martin is installed. It guarantees connectivity with Apple CarPlay, Android Auto, and supports OTA updates. At the same time, various physical buttons have been installed in multiple ways to allow easy operation of multiple functions.

Amedeo Felisa, CEO of Aston Martin, said, “The new DB12 revitalizes the DB line and once again proves Aston Martin’s position as a true performance sports car manufacturer.”

On the 22nd, the new Super Tourer (ST) model 'DB12' was unveiled at the Aston Martin showroom in Gangnam-gu, Seoul. The DB12 is equipped with a 4.0 V8 twin-turbo engine, delivering a maximum output of 680 horsepower and a peak torque of 800Nm. It has a top speed of 325 km/h and accelerates from 0 to 100 km/h in just 3.6 seconds. Photo by Jin-Hyung Kang aymsdream@

This content was produced with the assistance of AI translation services.