LG Electronics Sponsors Ang?lique Preljocaj's 'Swan Lake'

Special Exhibition Zone Established... 'LG Signature OLED M' Exhibition
Cultural and Artistic Marketing Continues

LG Electronics will carry out cultural and artistic marketing to promote the ultra-premium value of LG SIGNATURE, where artistic value and innovative technology harmonize.

From the 22nd for four days, LG Electronics will sponsor the performance of "Swan Lake" presented by the master of contemporary ballet, Angelin Preljocaj, at the 'LG Art Center Seoul' located in Magok-dong, Seoul. This is Preljocaj's first visit to Korea in four years since 2019, when he also performed at the LG Art Center.

LG Electronics will sponsor the performance of "Swan Lake" presented by the master of contemporary ballet, Angelin Preljocaj, for four days starting from the 22nd at the 'LG Art Center Seoul' located in Magok-dong, Seoul.
[Photo by LG Electronics]

LG Electronics has set up a special exhibition zone designed to match the concept of this performance at the entrance of the 'LG SIGNATURE Hall.' The exhibition zone design was inspired by the highlight scenes of the Swan Lake performance unfolding against a dark lake background. The exhibition features the 'LG SIGNATURE OLED M,' which enhances spatial freedom by eliminating all external power and connection cables. The product's wireless AV transmission solution, the 'Zero Connect Box,' is displayed alongside a swan object from the performance, adding an artistic sensibility.

On the walls extending on both sides of the product exhibition zone, LG introduced the journey of LG OLED TVs, which have continued innovation over the past decade, as well as the LG SIGNATURE brand philosophy and brand theme 'LIVE BEYOND (Experience a Life Beyond),' which presents experiences where life becomes art while preserving the 'value of essence.'

The LG SIGNATURE OLED M is scheduled for full-scale launch in the second half of the year. LG Electronics plans to operate the special exhibition zone until the 22nd of next month after the performance ends, continuing to inform customers visiting the LG Art Center Seoul about the premium value of LG SIGNATURE.

Jung-seok Lee, Executive Vice President and Head of the Global Marketing Center at LG Electronics, said, "We will continue differentiated marketing to share the 'experience beyond home appliances' presented by the LG SIGNATURE brand with more customers and to expand their experiences."

This content was produced with the assistance of AI translation services.