HiteJinro, 'Jinro' Tops Distilled Liquor Sales for 22 Consecutive Years

Soju Sales Grew 7% Year-on-Year Last Year... Record High Sales

Jinro Soju from HiteJinro has ranked number one in the global distilled spirits category for 22 consecutive years.

HiteJinro announced on the 21st that Jinro, the soju umbrella brand, was selected as the "world's best-selling distilled spirit." According to the UK-based liquor specialist media Drink International, Jinro sold 100 million cases (based on 9 liters per case) of soju products including Chamisul worldwide last year, securing the top spot. Despite a 1% decline in the global distilled spirits market, Jinro achieved approximately 7% growth compared to 2021.

The growth is attributed to factors such as ▲ the fruit soju craze in the U.S. and Greater China regions ▲ expansion into local household channels overseas ▲ brand promotion activities utilizing overseas online platforms ▲ various domestic collaborations and festival hosting, demonstrating proactive responses to changing environments. Drink International stated, "HiteJinro's localization strategy and brand potential enabled it to achieve a record-breaking sales volume of 100 million cases."

Hwang Jeong-ho, Executive Vice President of HiteJinro's Overseas Business Division, said, "As a leading comprehensive liquor company in Korea, we will continue to take pioneering steps to promote soju using the Jinro brand," adding, "To realize the globalization of soju, we plan to expand opportunities for K-soju consumption and conduct diverse local marketing activities."

This content was produced with the assistance of AI translation services.