Yoon Young-dal, Chairman of Crown Haitai, Drives Globalization of K-Sculpture

Support for Publishing Books Specialized in Sculpture
Free Distribution to 2,000 University Majors

Yoon Young-dal, chairman of Crown Haitai Confectionery and a sculpture enthusiast, is playing a strong supporting role in the globalization of Korean sculpture. He has supported the publication of a specialized sculpture book and provided this book to domestic sculpture majors who will lead the future of Korean sculpture to aid systematic education.

Yoon Young-dal, Chairman of Crown Haitai Confectionery
[Photo by Crown Haitai Confectionery]

Crown Haitai Confectionery announced on the 21st that it has published "K-SCULPTURE: Twenty-One Perspectives on Korean Sculpture," which reviews the development process of Korean sculpture and suggests future directions, and will provide it free of charge to 2,000 sculpture major students at universities nationwide. Chairman Yoon collaborated with 'sculpture experts' active in the field, including sculptors, art critics, and exhibition planners, to compile the book into 21 essays. While there have been guidebooks on sculpture works or exhibition catalogs, the company explained that this is the first book to focus intensively on the past and present of Korean sculpture and propose future development directions.

Chairman Yoon supported the publication with a passion to establish a 'master plan' for Korean sculpture to advance onto the global stage. For sculpture majors studying sculpture and readers interested in sculpture, the book was organized by academic topics to be easy to understand and comfortable to read. A distinctive feature is the inclusion of abundant visual materials captured in vivid color photos like art prints to make the reading experience more engaging for readers.

A specialized book on chocolate published by Crown Haitai Confectionery
Photo by Crown Haitai Confectionery

The seven contributors, who have been actively working in the sculpture field, named Korean sculpture as 'K-Sculpture' and illuminate works from early Korean sculptors such as Kim Jong-young and Kwon Jin-gyu, who emerged after the Korean War, to masterpieces by masters like Nam June Paik and Do Ho Suh, who are loved in the global art market. They also cover Korean female sculptors and currently active experimental sculptors, representing the new face of Korean sculpture blossoming within the flow of pluralism.

The book identifies representative works in the Korean art market and the Lee Kun-hee Collection, analyzing the 'Koreanness' expressed by sculptors across various genres such as ecological sculpture, figurative and abstract sculpture, and video sculpture, exploring the potential of 'K-SCULPTURE' to be recognized globally like K-pop and K-film. It also reveals the global sculpture trends that K-Sculpture should consider. Following the annual Hangang Sculpture Project held in Korea, it examines Germany's public sculpture projects and characteristics of world-renowned sculptors such as Jeff Koons and Yayoi Kusama, analyzing the marketability of Korean sculpture overseas.

Chairman Yoon's love for sculpture is extraordinary. Starting with the construction of the comprehensive art and culture space 'Art Valley' in Jangheung, Yangju-si, Gyeonggi Province in 2009, he has been dedicated to expanding the platform for Korean sculpture art. In 2021, he established the K-SCULPTURE Organizing Committee and serves as its chairman. He said, "This book was created to introduce Korean sculpture to the world and communicate with the overseas sculpture art community," adding, "I hope many K-sculptors, who create excellent works with outstanding skills and inspiration, will go global using this book as a compass."

This content was produced with the assistance of AI translation services.