Gwangju Shinsegae Opens New Membership-Based English Kids Club 'Pro Mom Kinder'

Published 20 Jun.2023 16:32(KST)

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 20th that its membership-based English kids club, Pro Mom Kinder, has been renewed and reopened with a new look.

Located on the 9th floor of the Gwangju Shinsegae main building, ‘Pro Mom Kinder’ is an English kids club operated in the form of a play school with a membership system.

Gwangju Shinsegae Opens New Membership-Based English Kids Club 'Pro Mom Kinder'

After opening its first branch in the high-end mixed-use building Galleria Foret, Shinsegae Department Store has opened branches at the main store, Times Square, Daejeon Shinsegae, and Centum City, while its subsidiary Kinder Mama operates branches at Daegu Shinsegae and Uijeongbu.

Pro Mom Kinder is 100% directly managed, and once you join the Gwangju Shinsegae membership, you can use any of the branches operated by Pro Mom Kinder. It is available for parents with children aged 4 to 9, offering natural English learning through play, and as it is exclusive to members, it will operate entirely by reservation, allowing use without waiting when booked in advance.

Kids club customers can choose from four membership plans ranging from 60 hours to 480 hours. The usage time is deducted during the validity period according to the amount paid.

Also, in line with the concept of a ‘play-type kids club,’ it features not rigid class formats but opportunities for children to naturally engage in English conversation by drawing pictures or participating in cultural experience activities with native English-speaking teachers.

Gwangju Shinsegae introduced the ‘kids facility’ as a customized facility targeting the 'VIB tribe (Very Important Baby)' who invest generously in their own children.

Gwangju Shinsegae is offering benefits at Pro Mom Kinder for the renewal opening. Until the 30th, the first 20 people to join the membership will receive Shilla Hotel Seoul’s apple mango bingsu and free trial classes during the period, with discounts ranging from 15% to 47% off the regular price.

CEO Lee Dong-hoon said, “The combination of play and education with edutainment functions plus English has attracted great interest from ‘kids moms’ who are very interested in education,” adding, “With this renewal opening, we will make various efforts to attract children customers and kids moms through differentiated child and infant attraction content.”