Lotte Hotel, 700 Domestic and International Employees Participate... Plogging Campaign

World Environment Day, June 4-10 Designated as Environment Protection Week
Some Employees Participate Wearing Traditional Costumes to Promote Plogging

Lotte Hotel announced on the 20th that its in-house volunteer group, the 'Sharotte Volunteer Group,' successfully completed a plogging campaign held in celebration of World Environment Day (June 5).

Lotte Hotel's in-house volunteer group "Sha Lotte Volunteer Group" from around the world is participating in the plogging campaign.
[Photo by Lotte Hotel].

This plogging campaign was the first company-wide volunteer activity involving both domestic and international chain hotels of Lotte Hotel. It was organized to fulfill social responsibility through eco-friendly activities and to encourage employees to participate in reducing carbon emissions and practicing environmental protection in their daily lives.

From June 4 to 10, during the environmental protection week set by Lotte Hotel, 30 chain hotels at home and abroad conducted plogging activities, with 700 employees participating together.

The plogging took place near hotel landmarks or tourist attractions. To attract local residents' interest and actively promote environmental protection activities, some employees wore traditional costumes while picking up trash.

Domestically, the social contribution platform 'FOAV' application (app), which can measure activity distance and carbon footprint figures, was utilized. This allowed the activity to go beyond simple volunteering by helping participants understand the seriousness of the climate crisis, as well as the carbon reduction and health benefits of plogging.

Lotte Hotel employees who participated in the plogging said, "It was a meaningful experience to take part in an important effort to preserve the global environment," adding, "Through this opportunity, we not only recognized the benefits of plogging but also reaffirmed the importance of the environment, and we plan to actively participate in various ESG (Environmental, Social, and Governance) activities in the future."

This content was produced with the assistance of AI translation services.