CJ CheilJedang's 'Hetbahn Konnyak Rice' Approaches 10 Billion KRW in Cumulative Sales

Cumulative Sales Approaching 4 Million Units in 9 Months Since Launch

CJ CheilJedang announced on the 20th that Hetbahn Konjac Rice has seen double-digit monthly sales growth for nine months since its launch in September last year, approaching cumulative sales of 10 billion KRW and cumulative sales volume of 4 million units.

In particular, sales in May increased more than fourfold compared to September, the launch month. With the arrival of the summer season, the number of consumers paying attention to weight and health is increasing, and demand is expected to grow further.

Hetbahn Konjac Rice is a product that blends konjac, Cheonjihyangmi, and commonly consumed grains at home such as brown rice, oats, and black rice in an optimal ratio, offering not only the texture of konjac but also balanced taste and nutrition. It contains more than 5g of dietary fiber, providing a high feeling of fullness, with calories of 165 kcal and 160 kcal respectively.

A CJ CheilJedang official stated, "The growth of Hetbahn Konjac Rice is evidence that more consumers want to enjoy various mixed grain rice conveniently and healthily," adding, "As the leading brand in the instant rice market, we will continue to expand the Wellness category."

This content was produced with the assistance of AI translation services.