Proudly Presented... Shinhan Life's New Advertising Campaign

Actor Park Seonghun from 'The Glory' Appears

Shinhan Life is launching a new advertising campaign with the slogan "MY LIFE MY PRIDE."

On the 20th, Shinhan Life announced this advertising strategy. Marking the third year since its integration with Orange Life, the company aims to strengthen its insurance competitiveness and leap into the industry's second tier, reflecting a business innovation strategy. To this end, they set "pride" as the core keyword, expressing the intrinsic value of insurance that customers can feel when they encounter Shinhan Life.

The advertisement video depicts that while a customer meets with a single financial consultant (FC), behind them are numerous Shinhan Life experts from various fields. It signifies that customers gain pride in their lives through their interaction with the FC. Actor Park Sung-hoon, who recently played the role of Jeon Jae-joon in the drama "The Glory," took on the role of the customer. Six actual Shinhan Life employees appeared as company experts.

This advertising campaign can be seen online on platforms such as YouTube, Naver, and TVING, as well as in CGV theaters, nationwide outdoor electronic billboards, buses, and subway advertisements. Bae Hyung-cheol, head of Shinhan Life's Customer Strategy Group, said, "We will work even harder for our customers so that choosing Shinhan Life can become a source of pride for both our FCs and employees."

This content was produced with the assistance of AI translation services.