Samsung Electronics Unveils Upcycling Art Using 'Bespoke Refrigerator' Ad Props

Collaboration with Upcycling Artists Lee Gyuhan and Kim Eunha

On the 20th, Samsung Electronics revealed an art piece created by upcycling props from the 'Bespoke Refrigerator' advertisement on its Instagram account.

Samsung Electronics collaborated with upcycling artists Lee Gyuhan and Kim Eunha to transform props such as the filming set and costumes used in the advertisement into art pieces, artistically expressing the sustainable daily life pursued by the Bespoke Refrigerator.

Lee, who creates furniture using materials from everyday life, made a table and chair set using the satin sage green panel of the Bespoke Refrigerator and the set walls from the filming location. Kim, who creates various works by recycling old clothes, completed pieces inspired by various ingredients and desserts such as cakes and donuts using costumes from the advertisement shoot.

Image of a table and chair set artwork created by writer Lee Gyu-han using the satin sage green panel of the Bespoke refrigerator and the set wall of the shooting studio /
[Image courtesy of Samsung Electronics]

Kim Sungwook, Vice President and Head of Samsung Electronics Korea, said, "Because refrigerators run 24 hours a day, energy saving is important, so we presented a special piece through upcycling art that embodies the energy-saving appliance philosophy of the Bespoke Refrigerator."

The Bespoke Refrigerator smartly saves energy with three key points unique to Samsung’s energy-saving appliances that maximize energy reduction. Products of various capacities have the highest energy efficiency rating of Grade 1, and by applying next-generation compressors, they reduce power consumption by up to 22% more than the lowest standard of Grade 1. Through the SmartThings artificial intelligence (AI) saving mode, an algorithm minimizing energy usage is created based on usage patterns, helping achieve additional savings.

This content was produced with the assistance of AI translation services.