Jeonbuk Bank Scholarship and Culture Foundation Hosts 'JB Humanities Lecture'

At Seoyoung Girls' High School... Public Communication Creator 'Jellyjang' Invited

JB Financial Group Jeonbuk Bank (President Baek Jong-il) announced that the Jeonbuk Bank Scholarship and Culture Foundation (Chairman Kim Young-gu) held the 68th '2023 JB Humanities Lecture' on the 16th at Seoyeong Girls' High School in Jeongeup.

The lecture invited public communication creator Jelly Jang to give a talk on the theme of 'Public Campaigns and Urban Regeneration.' Jelly Jang shared with the students cases where public issues were resolved through devices that facilitate mutual communication.

A commemorative photo of the 68th '2023 JB Humanities Lecture' held on the 16th at Jeongeup Seoyeong Girls' High School.
[Photo provided by Jeonbuk Bank]

In particular, the project that received the most attention was the 'I want to fall asleep (Jago sipeoyo)' campaign, which solved the noise problem in the forest path 'Central Park' in Yeonnam-dong, Mapo-gu, Seoul. Instead of warnings like 'Please be quiet!', the project shared how it gained empathy from park users and changed their behavior to solve the problem, receiving great response from the students.

A student from Seoyeong Girls' High School said, "Unlike boring and rigid public campaigns with strong warnings, approaching with fun and empathy made me want to take action even more," adding, "Through this lecture, I learned how to think more flexibly."

Meanwhile, the JB Humanities Lecture, conducted annually by the Jeonbuk Bank Scholarship and Culture Foundation since 2017, is a representative cultural activity support project of Jeonbuk Bank that fosters communication and empathy among local youth. So far, it has been successfully held 68 times, reaching 24,376 students from 63 schools.

This content was produced with the assistance of AI translation services.