CJ CheilJedang Launches Five High-Protein 'Protein Series' Products

Easy-to-Consume Cooking Ingredients
Protein Tofu · Protein Egg Spread · Protein Fresh Noodles

CJ CheilJedang announced on the 19th that it will launch five types of 'Protein Series,' cooking ingredient products that allow easy intake of high-protein content.

CJ CheilJedang Protein Series 5 Types
[Photo by CJ CheilJedang]

The new products consist of the Protein Series, including 'Protein Tofu,' 'Protein Egg Spread,' and 'Protein Fresh Noodles,' which have increased protein content, as well as two types of low-calorie 'Cheat Key Sauces.'

The Protein Series offers high-protein versions of commonly used everyday cooking ingredients such as tofu, eggs, and noodles to help consumers sufficiently intake various protein sources.

Protein Tofu is a mild-flavored product with chicken breast added to tofu, containing 24g of protein per piece. Protein Egg Spread contains a high protein content (22g per 150g serving) including boiled eggs, and features a special sauce made with milk protein instead of mayonnaise to reduce calorie burden. Protein Fresh Noodles use soy, milk, and wheat proteins to increase protein content to 26g per product, and maintain a chewy and soft texture by using the same noodle-making process as fresh noodles.

The two Cheat Key Sauces target the calorie-conscious MZ generation (Millennials + Generation Z), reducing calories by 25% compared to the top 3 best-selling sauce products on the market.

These products were planned based on a 'High-Protein Innovative Product Idea' survey conducted by CJ CheilJedang with 1,000 people aged 20 to 50 nationwide. The survey reflected increasing consumer interest in protein foods not only for dieting but also for energy enhancement and health, and showed that consumers want protein products with ▲ flavors and quality that do not get tiresome as everyday meals ▲ ease of cooking ▲ reasonable prices.

The new products will be available for a 'test launch' event on the official mall CJ The Market until the end of this month, during which surveys on product concepts and taste quality will be conducted to closely understand consumer needs, with plans for an official release within the year. From the 20th, they will also be available for purchase on Kurly.

This content was produced with the assistance of AI translation services.