Homeplus Reports 70% Year-on-Year Increase in 'Zero Calorie' Beverage Sales in May

Impact of the Godsaeng and Healthy Pleasure Trends

Homeplus announced on the 18th that sales of zero-calorie beverages in May increased by 70% compared to the same period last year, driven by the recent health trend.

Buyer Jojangseon from the Homeplus Confectionery and Beverage Team is presenting the new product "Samyuk Soymilk C" at the Homeplus Mega Food Market Gangseo branch.
[Photo by Homeplus]

In May, Homeplus's sales of zero-calorie beverages and low-fat milk products grew by approximately 70% and 15%, respectively, compared to the same period last year. Notably, demand increased for products such as 'Homeplus Signature 1A Low-Fat High-Calcium Milk,' which reduces milk fat to within 2%, as well as 'Homeplus Signature Zero Cola' and 'Zero Cider.' In particular, the newly launched 'Unsweetened One-Meal Shake' series sold about 10,000 units within a week of its release this month.

In line with this consumption trend, Homeplus developed a new 'Samyuk Soymilk C' in collaboration with Samyuk Soymilk in February and has been exclusively selling it since the 15th. The product focuses on creating a clean-tasting soymilk by sweetening with stevia to reduce calories by about 40% and minimizing the beany flavor.

A Homeplus representative said, "Interest in health has increased since the pandemic, and trends such as ‘Healthy Pleasure’ and ‘Godsaeng’ are spreading," adding, "We plan to continuously introduce new products in line with emerging trends and customer demand."

This content was produced with the assistance of AI translation services.