New Paradigm, Pre-A Investment in 'Kkun Media' Supporting SME Exports to Southeast Asia

(Photo from left) Baesangseung, Co-CEO of New Paradigm Investment; Eom Juho, Manager of Kkun Media; Kim Jeok, CEO; Choi Hangyeol, Deputy General Manager; Park Jehyeon, Co-CEO of New Paradigm Investment
[Photo by New Paradigm]

New Paradigm Investment, the operator of TIPS (Tech Incubator Program for Startup) under the Ministry of SMEs and Startups, announced on the 16th that it has made a Pre-A investment in the global e-commerce startup 'Kkun Media'.

Kkun Media was selected as an investment company through New Paradigm's Baby Unicorn Growth Program this year. Over the next two years, it will secure 500 million KRW in research and development (R&D) funds and receive additional support of up to 200 million KRW (100 million KRW for startup commercialization and 100 million KRW for overseas marketing) through the Ministry of SMEs and Startups' technology startup investment program TIPS recommendation.

Kkun Media operates the KPANN service, which manages export agency work and distribution marketing to Vietnam all in one place. Based on KPANN, it handles all export-related procedures for domestic small and medium-sized enterprises. This is grounded in an understanding of the Southeast Asian market as well as online and offline marketing and sales capabilities.

In particular, as a government export voucher executing agency, it has been providing an integrated solution to help domestic companies expand globally through KPANN.

New Paradigm viewed Kkun Media's core competitiveness as the combination of KPANN and its offline stores in Vietnam along with its private brand 'Pico'. Park Je-hyun, co-CEO of New Paradigm, stated, “We focused on aspects of business advancement such as local market response, consumer feedback, market development, and sales activation. We expect the business to expand to include composing and selling proprietary products through Pico.”

This content was produced with the assistance of AI translation services.