KT Alpha's Future Growth Strategy 'Next' "Comprehensive Expansion of Business Areas"

Strengthening Commerce Competitiveness Centered on 'Brand IP'
Giftishow as a 'Comprehensive B2B Platform'
Promoting Expansion of Content 'Global Distribution'

KT Alpha, a digital commerce specialist representing the KT Group, has unveiled its future growth strategy, called ‘N.EX.T’. It includes strategies for ▲brand IP expansion ▲platform expansion ▲global expansion to secure future growth in its three main business sectors: commerce, mobile coupons, and content distribution.

Jongseongso, CEO of KT Alpha (Photo by KT Alpha)

On the 16th, KT Alpha held an internal management strategy briefing at the KT Alpha Shopping Media Center in Seoul. First, KT Alpha Shopping in the commerce sector will strengthen product competitiveness through a brand IP (intellectual property) business-focused lineup. It will successively introduce the UK premium sports fashion brand ‘Henry Lloyd’ and the US denim brand ‘Joesjin’. Additionally, a dedicated team for the premium golf brand ‘XXIO’ has been formed, with plans to unveil Korea’s first XXIO golf wear lineup next year.

The mobile coupon service ‘Giftishow’, as the leading domestic B2B market share holder, will officially launch its global business. Through the media solution company ‘Altimedia’ and the joint venture ‘Aqua Retail’ established locally in Vietnam, it will expand the mobile coupon value chain. As the KT Group’s first overseas joint venture, it will also focus on creating group synergies to establish an exemplary precedent. It will expand into a comprehensive B2B platform where corporate clients can handle purchasing, marketing, and welfare all at once.

The content distribution business will seek new growth engines not only domestically but also in overseas markets. By securing various genres of content such as K-pop and audio dramas, it will actively respond to demand from IPTV and OTT platforms. At the same time, by acquiring global K-content copyrights, it plans to target overseas markets such as Southeast Asia and global FAST channels, driving continuous business growth.

CEO Cho Sung-soo said, “We will create the new challenge and the promising ‘N.EX.T’ together with our employees,” adding, “To overcome the current crisis and challenges, we will firmly strengthen the essence of the distribution business while focusing on expanding the business for future growth.”

This content was produced with the assistance of AI translation services.